The service may be struggling, but Facebook Watch is still producing quality programming.
It’s no secret that Facebook’s very own video streaming service, Facebook Watch, has been struggling to build viewers.
It’s not all bad news, however. One Facebook Watch series, Sorry For Your Loss, may be looking at a few nods during awards season.
A brief rundown on Facebook Watch
Facebook Watch launched in the U.S on August 10, 2017. The International launch came just over a year later, on August 30, 2018.
Facebook seem committed to Watch’s success, with reports that they may have poured as much as $ 1 billion into producing content for the service through 2018.
Unfortunately, the service isn’t building viewership quite as fast as the company would like.
This is possibly due to users having to visit a new tab in the Facebook app to access Watch. Aside from the original shows being produced, one of the service’s biggest features is a feed of recommended shorter videos for each user. However, many of these recommended videos will pop up in a user’s main feed anyway, removing any drive to visit the Watch tab.
Fortunately, it’s not all bad news. Facebook Watch’s user base is slowly building, and the shows it is producing are being noticed by the right people.
Praise for Sorry For Your Loss
In September 2018, Facebook Watch premiered the first episode of Sorry For Your Loss. The series stars Elizabeth Olsen as Leigh Shaw, a young widow grieving the unexpected death of her husband Matt four months before the series begins.
Sorry For Your Loss has earned good feedback for its realistic portrayal of sensitive topics such as grief and depression. The performances in the series have also been heavily praised, by both fans and critics.
Now, lead actress Elizabeth Olsen has earned a Critic’s Choice Award nomination for her role as Leigh. She faces tough competition, from Sandra Oh for Killing Eve, and Keri Russel in The Americans. However, to be nominated in such company only shows the strength of Olsen’s performance.
No, an award nomination won’t save Facebook Watch if it ends up in trouble, or make up for the slower than expected growth of the service. What it does do is prove that Facebook Watch is capable of producing high quality programming.
Sorry For Your Loss is still picking up new viewers. This nomination will bring positive attention, and possibly draw more eyes to Facebook Watch in the future.