Eduardo is the Product Marketing Coordinator at Alienware

 As Alienware prepared for PAX, Australia, we wanted to get the scoop on what the marketing team thought of Australia, the future of the VR industry, Eduardos own background at the company, and the future of Alienware.

How are you finding PAX Australia and how does it compare with the US?

The Australian attendees of PAX are every bit as passionate as the US. The questions are very often highly technical product questions, which is interesting and it’s great to have a savvy audience approaching us here.

What’s the future of gaming and do you see VR becoming a dominant form of gameplay in the near future?

Our goal at Alienware is to deliver the most immersive experience possible. VR helps with this, and we are committed to VR but the complexity of functions you can achieve with a keyboard or controller are quite high and PC gaming culture is anchored strong with keyboards and mice. Whilst VR is coming along, it’s not on that same level yet but it’s still a relatively young technology.

gaming with alienware

You’ve just launched Alienware M15, what can you tell us about that?

The M15 launched on Friday in Australia. It features the thinnest Alienware design ever. We’re launching and showcasing it from PAX Australia, TwitchCon, ESL One Hamburg, and For Games 2018.  It’s got exceptionally long battery life and as always is built using premium materials and has some very impressive power. (for full details on the M15 you can click here)

How did you become Project Marketing Coordinator at Alienware?

I’ve been here for almost 15 years now.  I was a gamer and needed a job. I was hired into the marketing team, with my focus being on helping out the sales team for a premium ALX brand that we had just launched.  Since then I joined the online merchandising team, then ran seasonal campaigns, and finally joined the product messaging and go-to-market team, representing Alienware full time.  It’s been an exciting and wonderful journey.

What’s your approach to marketing an Alienware product?

How we market has changed a lot since I started. Our community and social approaches are much more developed and now we also invested into eSports.  Partnering with various teams and enabling them at events as well as their road towards competitions.  We are seeing a great relationship with Team Liquid, and naturally, if the pros are happy to use Alienware in their competitions, we’re on the right track.

What’s next for Alienware?

We’ll continue to evolve, and evolve with users of Alienware. We have 4 brand tenets including Innovation, High Performance, Premium Quality and Iconic Design which will continue to be at the core of what we do.

Tom keeps things ticking over. He likes relevant use of movie quotes in real life situations and loves film-production, photography, drawing and copywriting.

31 COMMENTS

  1. We are a bunch of volunteers and opening a new scheme in our community.
    Your website provided us with valuable info to work on. You’ve
    performed a formidable process and our whole group will probably
    be thankful to you.

  2. I know this if off topic but I’m looking into starting my own weblog and was curious what all
    is needed to get set up? I’m assuming having a blog like yours would
    cost a pretty penny? I’m not very web smart so I’m not
    100% sure. Any tips or advice would be greatly appreciated.
    Thanks

  3. Have you ever considered about adding a little bit more than just
    your articles? I mean, what you say is valuable and everything.
    Nevertheless think of if you added some great pictures or video clips to give your posts more, “pop”!

    Your content is excellent but with images and video clips, this website could undeniably be
    one of the greatest in its niche. Fantastic blog!

  4. Have you ever thought about publishing an ebook or guest authoring on other websites?
    I have a blog based upon on the same subjects you discuss and would really like to have
    you share some stories/information. I know my viewers would enjoy your work.

    If you are even remotely interested, feel free to shoot me an e mail.

  5. Howdy! I know this is kind of off topic but I was wondering which blog platform are you using for this site?
    I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at options
    for another platform. I would be awesome if you could
    point me in the direction of a good platform.

  6. Hello! Quick question that’s entirely off topic. Do you know
    how to make your site mobile friendly? My blog looks weird when viewing from my iphone4.

    I’m trying to find a template or plugin that might be able to correct
    this issue. If you have any recommendations, please share.
    Thanks!

  7. Hi, I do think this is a great site. I stumbledupon it
    😉 I am going to revisit once again since I book-marked it.
    Money and freedom is the best way to change, may you
    be rich and continue to guide others.

  8. I am curious to find out what blog platform you are using?
    I’m experiencing some minor security issues
    with my latest website and I would like to
    find something more risk-free. Do you have any suggestions?

  9. I’m really impressed together with your writing abilities and also with the
    layout in your weblog. Is this a paid theme or did
    you customize it yourself? Anyway stay up the nice quality
    writing, it is uncommon to see a nice weblog like this one these days..

  10. Hey just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two
    different internet browsers and both show the same results.

LEAVE A REPLY

Please enter your comment!
Please enter your name here